Comprehensive Financial Dashboard for a Microfinance & Banking Company

Challenge : 

• Microfinance Service needed a tool to monitor transaction trends, branch performance, customer distribution, and district performance.
• They were dealing with fragmented data and lacked a comprehensive system to analyze and visualize this information, impacting their ability to make strategic decisions.

Solution :

We developed a robust dashboard that integrated all relevant data into one platform. This dashboard included visualizations for transaction trends (trend line charts), branch performance (bar charts), customer distribution (pie charts), and district performance (maps). It also provided key performance indicators (KPIs) such as the number of branches, districts served, employee count, customers served, and average deposit balance. By offering a unified view of their operations, the dashboard enabled Microfinance to identify trends, monitor branch performance, and understand their customer base better. This improved their ability to make informed strategic decisions and enhance operational efficiency.

Executive Summary

The Comprehensive Dashboard for Cooperative Society Analysis offers an in-depth view of key performance indicators (KPIs) and insights derived from various data visualizations. The dashboard encompasses four primary sections: Summary, Transactions Analysis, Loan Analysis, and Customer Demographics, each designed to facilitate data-driven decision-making and operational efficiency for the cooperative society.

Summary Page

Visualizations:

Transaction Trend (Trend Line Chart)

• • Description: A trend line chart comparing the performance of deposit and withdrawal amounts over time.
  • Purpose: Provides a quick snapshot of the total funds deposited and withdrawn in the cooperative society, aiding in financial monitoring and planning.

Branch Performance (Bar Chart)

• • Description: A bar chart comparing the performance of different branches based on total deposits, loans disbursed, and the number of customers.
  • Purpose: Identifies well-performing branches and those needing improvement, supporting strategic decisions for resource allocation and branch management.

Customer Distribution (Pie Chart)

• • Description: A pie chart showing the distribution of customers by segments such as age group, gender, and account type.
  • Purpose: Helps understand the composition of the customer base, enabling targeted marketing and personalized service strategies.

District Performance (Map)

• • Description: A map displaying the distribution of customers across different districts.
  • Purpose: Provides insights into the geographic spread of the customer base, assisting in regional planning and expansion strategies.

KPIs:

• • Number of Branches: Total count of all branches.
  • Districts: The number of districts where the cooperative society operates.
  • Number of Employees: Total count of employees.
  • Customers Served: Total count of customers served.
  • Average Deposit Balance: The average amount of deposits maintained.

Transactions Analysis

Visualizations:

Transaction Volume by Type (Pie Chart)

• • Description: A pie chart showing the distribution of transactions by type, such as deposits, withdrawals, and transfers.
  • Purpose: Provides a clear view of the composition of transaction types, aiding in transaction management and operational efficiency.

Transaction Amount Over Time (Area Chart)

• • Description: A line chart tracking the total transaction amounts over time.
  • Purpose: Observes trends in transaction volume and value, helping to forecast future transaction patterns.

Transactions Details (Table)

• • Description: A table listing the top 10 transactions by value.
  • Purpose: Highlights significant transactions, enabling detailed scrutiny and auditing.

KPIs:

• • Total Transaction Volume: The total number of transactions processed.
  • Average Transaction Value: The mean value of all transactions.
  • Daily Transaction Count: The number of transactions processed each day.

Loan Analysis

Visualizations:

Loan Amount by Loan Type (Stacked Column Chart)

• • Description: A stacked column chart showing the amounts disbursed for different types of loans.
  • Purpose: Analyzes the distribution of loan amounts across various loan types, supporting loan product management.

Loan Disbursement Over Time (Line Chart)

• • Description: A line chart depicting the total loan amounts disbursed over time.
  • Purpose: Observes trends and patterns in loan disbursement, aiding in financial planning and forecasting.

Loan Performance by Branch (Clustered Bar Chart)

• • Description: A clustered bar chart comparing loan performance metrics such as total loans and delinquency rate across branches.
  • Purpose: Identifies branches with strong and weak loan performance, supporting branch-level strategic decisions.

Delinquency Rate (Gauge)

• • Description: A gauge visualization showing the current delinquency rate.
  • Purpose: Monitors the percentage of loans that are past due, aiding in risk management and collection strategies.

KPIs:

• • Total Loan Amount
  • Active Loan Accounts
  • Active Loan Account
  • Average Interest rate
  • Average Loan Amount
  • Average Deposit Amount

Customer Demographics

Visualizations:

Customer Distribution by Age (Histogram)

• • Description: A histogram showing the distribution of customers by age.
  • Purpose: Analyzes the age demographics of the customer base, aiding in targeted marketing and service customization.

Gender Distribution (Pie Chart)

• • Description: A pie chart displaying the gender distribution of customers.
  • Purpose: Understands the gender composition of the customer base, supporting gender-specific marketing strategies.

Geographic Distribution (Map)

• • Description: A map visualization showing the geographic distribution of customers.
  • Purpose: Visualizes where customers are located, assisting in regional planning and customer service strategies.

Account Type by Customer Segment (Stacked Bar Chart)

• • Description: A stacked bar chart showing the distribution of account types by different customer segments.
  • Purpose: Observes how different segments of customers prefer different types of accounts, aiding in product development and marketing.

KPIs:

• • Total Loan Amount
  • Active Loan Account
  • Average Interest rate
  • Average Loan Amount
  • Average Deposit Amount